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How To Create An Offer So Good People Feel Dumb Not Buying

Nov 11, 2024

2 min read

Jose Martinez

Want to know one of the best ways to make someone buy something?


 A good offer.


Offers are supposed to be like dangling a carrot in front of a donkey.


However there's just one problem with that.


Most offers are absolutely awful. They don’t stand out. They fail in pricing. And they fail to properly communicate the value of the offer.


And it doesn't matter where you live either because you see this everywhere.


So let's fix this problem once and for all.


What’s In It For Me?


When presenting an offer to someone, they’ll ask one thing and one thing only.


What’s In It For Me?


Most businesses fail to answer that question and can't seem to make their offer interesting.


So how do we make our offer interesting?


One of the best ways to make your audience interested in your offer is to show them all the benefits that come with it.


Your offer is supposed to resonate with your audience while giving them a good enough reason to buy.


Because let’s say you’re trying to offer a fifty percent discount on adult sized pants to some random midget across the street.


Wouldn’t work.


We need to offer something that benefits our target audience.


Value Over Pricing


The next step to creating a good offer is to get the pricing just right.


And one of the best ways to get the pricing right is to focus on the value the offer brings and make the price match its value.


Your offer can’t be too expensive because people wouldn’t buy it and it can’t be extremely cheap either because people wouldn’t see it as something valuable.


For example let’s say someone offers you a free phone for no apparent reason.


A part of you would be like “ Oh wow a free phone” but another part of you would be saying, “Why is it free? Is there something wrong with it?”


So make sure the value is so high that the price can afford to be more expensive.


Otherwise people would feel like you scammed them.


Sell Them A Dream


So at the end of the day focus on the value of the offer and make the price match the value.


Make sure to give the reader a good reason to buy your offer by highlighting the benefits that come with your offer.


Let’s make our offer stand out from the crowd and present an offer that your audience can't say no to.


Much more is coming.


Stay tuned,


Jose 


P.S. Want me to check your business, and see if your offer stands out from the crowd, or just see if you’re making these same mistakes in your business?


Stay in touch with us today. If you think we would be a good fit I will personally look at your business and your marketing, come up with a strategy of what I would change and discuss it with you in depth on a call.


No cost, no obligation.


If you want to work together, I’ll show you exactly how that works, but if not then that’s perfectly fine too. No hard selling, no annoying sales tactics, no pressure.


Sounds good? Then fill out this form: https://www.jmmarketing.services/contact

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